Add Your Business to Apple Maps (formerly Business Connect)

To add your business to Apple Maps in 2026, sign in to Apple Business at business.apple.com, open Brands > Locations, add or claim your place, fill in its details and verify it. It is free, and Apple Business is the new home of Apple Business Connect, which it replaced on 14 April 2026.

If your place already appears on Apple Maps, Apple may let you verify it with a phone call and a four-digit code. Otherwise you verify your organization once, which can take up to five business days. Below: the exact steps, what Apple does not accept, and the most common problems.

What happened to Apple Business Connect

Apple announced Apple Business on 24 March 2026 and launched it on 14 April 2026, replacing Apple Business Connect, Apple Business Manager and Apple Business Essentials. Existing Business Connect data (claimed locations, place card information, photos, organization information and account details) was migrated automatically. If you claimed your business before, you do not start over: you sign in at the new address and carry on (Apple Newsroom).

Apple Business is a free service in more than 200 countries and regions. Brand and Location Management, the part that controls your Apple Maps listing, is available in Romania, Moldova and every EU country (feature availability). Ads on Maps is a separate, paid option that Apple announced for the US and Canada.

Why it is worth doing: your listing, which Apple calls a place card, is what people see when they find you in Apple Maps, and Apple says it also appears in other Apple apps, from Siri to Calendar, Messages and Spotlight.

What you need before you start

• An account. A personal Apple Account works, but it gives you only the brand and location management features. That is all Apple Maps needs. For the full platform, Apple asks you to create an Apple Account for Work (a Managed Apple Account).
• A supported browser. Apple Business is a web portal. It works in Safari or Chrome on an iPhone or iPad (iOS or iPadOS 16.6 or later), in Safari, Chrome, Edge or Firefox on a Mac, and in Chrome, Edge or Firefox on Windows.
• Your details, written the same everywhere. The official name as it appears on your sign, the full address, a phone number with country code, your website and opening hours. Keep them identical to your Google profile and your website (why this matters).
• Email filters that let apple.com through. Apple asks you to allow mail from all apple.com domains.

Step by step: add or claim your place

• Step 1. Go to business.apple.com and sign in, or select Sign up now. Sign-up asks for the organization name and address, your name, an email, a phone number and your agreement to the Apple Business Terms and Conditions.
• Step 2. Open Brands > Locations, select Add and type your business name. If the place already exists on Maps, pick it from the results; if not, choose "Add a new location with this name".
• Step 3. Enter the address. If the marker is over the wrong building, drag the map or enter coordinates.
• Step 4. Fill in the default language, the display name, the primary category, the status (Open, or Opening Soon with a date no more than six months away), the phone number and the website. A Facebook, Instagram or TikTok page also works as the website.
• Step 5. Add your opening hours, then select or create a brand. The logo and cover photo set on the brand carry over to its locations; each location can have its own cover photo.
• Step 6. Verify (next section). Then add Actions, buttons such as "Order" or "Tickets" (Apple's approval can take up to three business days), and your first showcase, a time-limited module on the place card for new items or deals.

Apple's own walkthrough is in the Apple Business User Guide.

How verification works

For organization verification, Apple asks for two of these methods: a business ID (D-U-N-S Number or EIN), domain validation (a TXT record in your domain's DNS), App Store Connect, or an official document such as a business license, a lease or a utility bill. At times of high volume it can take longer. You have 60 days after sign-up to get verified; if the organization is not approved in that window, Apple deletes the organization and its data (sign-up guide).

Which businesses are not eligible

A location must be a customer-facing physical place that a member of the public can identify, navigate to and arrive at. Apple's documentation says a location cannot be created for (source):

• an entity with no physical presence, or one that operates only through a website;
• an entity at a residential address;
• a mobile business;
• an entity that a member of the public cannot physically visit.

Apple's test: could a member of the public who does not know the place search for it by name and expect to find and navigate to a distinct physical place?

If you are a plumber, locksmith or beautician who only travels to clients, or you work from home, Apple Maps is not your channel. Put the effort into Google Business Profile with a service area and Bing Places instead.

Common problems and how to fix them

• The verification call goes to an old number. Apple calls the number it already has on record for the place. If you do not recognize it, Apple says to contact Apple Business support; organization verification is the other route.
• "This location is already managed." Another organization claimed it before you. Continue, add the location, then select Request Transfer and attach documents such as a business license or a utility bill. The review takes up to five business days.
• Your email is refused at sign-up. An address on a domain that another Apple Business or Apple School Manager organization has already verified cannot be used. Sign up with a different address.
• The name is rejected or changed. Apple wants the official name as it exists in reality, on your sign, website or social media page. Leave out the legal form (SRL, LLC, Ltd), advertising words, awards, category words like "best pizza", and the city unless it is part of the name on your sign.
• The marker is in the wrong place. Open the location in Brands > Locations, drag the map (or enter coordinates) over the correct building, then save.

If you manage listings for many clients

Apple Business has no self-serve bulk file upload: its user guide covers adding locations one at a time. An agency registers as a third-party partner, with its legal name, address, phone, website and two verification methods, and Apple's review takes up to five business days. A client can then share access by adding your partner Organization ID in its own account; you accept the invitation within 30 days.

For volume there is the Apple Business Partner API, open only to third-party partners approved by Apple. Apple can refuse an access request when the expected listing volume or its requirements on your relationship with brands and locations are not met, and it does not publish the thresholds. After approval come a test environment (typically two to three weeks) and a data qualification phase (typically one to two weeks) before production.

With API access, a partner can also send locations for clients not enrolled in Apple Business, but that data is processed with the lowest priority and cannot use Showcases or Insights. The API creates one location per call, data is verified automatically within 15 minutes unless flagged for manual verification, and the eligibility rules above still apply: the API rejects mobile and home-based businesses too. Apple publishes a list of approved partners, including Yext, Uberall and SOCi.

We compare the options, Bing Places included, in our guide to bulk listings for agencies.

If you manage listings for many clients, write to us at contact@mpowebstudio.com and we'll tell you what can be automated in your case.