What pages a business website needs: the structure that brings in customers

When you build your first business website, you quickly run into a practical question: how many pages should it have, and what goes on each one? The short answer is that a good business website isn't measured in page count, but in how many of the customer's questions it manages to settle before they pick up the phone. Each page has a single job: to answer a concern the visitor already has in their head. At MPO Web Studio, we build websites for businesses in Cluj, Cluj-Napoca and across the country, and below we'll show you how we think about structure, not as a fixed list, but as a conversation with the person on the other side of the screen.

The basic idea is simple. A visitor lands on your site with a question in mind ("can these people solve my problem?") and leaves with either a "yes" or a "no". The pages are the steps that take them from curiosity to trust and then to contact. If a step is missing, you lose the person at exactly that point.

Home: answers "did I land in the right place?"

The Home page has about three seconds to make its case. In that time, the visitor needs to tick off: what you do, who it's for, and why you. The classic mistake is the poetic slogan that says nothing ("We turn dreams into reality"). Put a direct sentence in its place instead, something like "We install floor and wall tiles in Cluj, with a guarantee and deadlines we keep".

What a homepage can't do without:

• A headline that clearly states the service and the area
• A call-to-action button the eye catches instantly: "Request a quote", "Call now"
• Three or four main services, each linking to its own detail page
• An immediate sign of trust: a real review, a number of years in business, a standout project

About: answers "can I trust them?"

The About page isn't the company's CV, it's the answer to the customer's fear of handing money to someone who vanishes the next day. What counts here is the concrete: how long you've been working, how many of you there are, what area you cover, what sets you apart from the firm down the street. A real photo of the team or the workshop does more than three paragraphs of adjectives. Avoid the line "we're the best" — nobody believes it. Instead, a detail like "we work only with invoiced materials and issue a written guarantee" reassures exactly the person who's still on the fence.

Services: answers "do you do what I actually need?"

This is where the selling really happens. If you offer a single service, one page is enough. If you have several, make a separate page for each, with its own title, two or three sentences of description and a button to contact. The reason isn't aesthetic: a dedicated "Boiler repairs" page can be found on Google by someone searching for exactly that, while a list crammed onto a single page gets lost. We've written at length about how this separation helps you show up in searches in your area in our guide to local SEO.

One detail many businesses miss: put prices, or at least price ranges, wherever you can. They don't have to be exact, but a "from X lei" filters out the merely curious and brings in people who actually buy.

Portfolio and reviews: answers "have you done this before?"

This is where you win trust without words. A renovation firm lives on before/after photos; an accounting office, on a few written client testimonials; a car service, on a short track record of jobs. You don't need fifty examples — four or six well-presented projects, each with a sentence about what you solved, are more convincing than a chaotic gallery. If you have reviews on Google, bring them onto the site too; they're the cheapest form of advertising you have.

Contact: answers "how do I talk to a real person?"

The Contact page needs to be frictionless. Add a tappable phone number (on mobile, one tap dials it), a short four-field form, the email address, your hours, and a map if you have a physical location. The fewer details you ask for in the form, the more messages you get. A form with ten required fields is a closed door.

Here, in short, is the question each page solves and what it can't go without:

The blog is an optional page, but a powerful one in the long run: useful articles make you easier to find on Google and, increasingly, in the answers given by artificial intelligence, a subject we cover in our guide on what AEO/GEO is. You don't have to write every week — a few honest articles a year are enough for a small or medium business.

However many pages, that's the cost (roughly)

The number of pages directly affects the price, and that's natural. As a rough guide, a single-page landing page starts from 290–490 €, a classic presentation site with 4–6 pages from 490–890 €, and a larger one, with 7 or more pages, runs between 890 and 1,500 €. If you sell online, a shop starts from 690 €, and monthly maintenance (updates, backups, small changes) from 29 €/month. We break down each option in our guide on how much a website costs.

The good news is that you don't have to figure out which pages you need on your own. Tell us what your business does, and we'll suggest the right structure, with no pointless pages and no costs you won't use. If you'd like to see how it would look in practice, we'll prepare a free sample website for you, with your business name and domain, before you make any decision — write to us and we'll build it.