Online orders with delivery straight to your restaurant's own site — no platform commission
How to take delivery orders directly on your own website and stop handing a fat cut to Glovo or Tazz.
Every order that comes through a delivery platform takes a serious slice out of your margin. On a main course, the platform commission plus packaging and delivery can eat almost all the profit — and the customer stays theirs, not yours. You don't have their phone number, you don't have their email, you can't reach out next week with an offer.
The good news: you don't have to choose between the platform and nothing. You can take delivery orders straight on your own website, with online or cash-on-delivery payment, without paying anyone a commission on every bowl of soup. It isn't magic and it isn't entirely free — there are a few real costs — but the long-term difference is huge. Let's look at exactly how it's built and what it involves, honestly.
Why the platforms cost you so much
Delivery platforms do bring you new customers, that's true and it's valuable early on. The problem starts when you become dependent on them. The commission applies to every order, forever, even for the customer who would have ordered from you anyway.
Worse than the money: you don't own the customer relationship. Their contact details stay with the platform. You can't do direct marketing, you can't send a weekend offer, you can't build a real loyalty program.
The healthy move isn't to drop the platforms overnight, but to build your own channel in parallel. The customers who already know you and order often, you slowly move onto your own site, where the margin stays whole. Platforms stay for discovery, your own site is for loyal customers.
What an ordering system on your own site actually is, technically
You don't need an expensive app. A well-built ordering site has a few simple pieces:
- A menu with photos, descriptions, prices and options (extra cheese, no onion, portion size)
- A cart and a clear checkout page
- A choice between delivery and pickup, with delivery-area checking by postcode or neighborhood
- Card payment online plus a cash-on-delivery option
- An instant notification when an order comes in — on a phone, a kitchen tablet, or auto-printed
Everything after that is refinement: opening hours, minimum order, delivery cost by zone, discount codes. What matters is that the kitchen receives the order clearly and the customer gets a confirmation, with nobody having to phone anybody.
Online payment, VAT and the legal side — short and correct
This is where a lot of people freeze, for no reason. For card payment you need a payment processor (Stripe, or a local processor) — that one takes a small per-transaction fee, but it's a fraction of what delivery platforms take, and it's per payment, not per customer relationship.
On the receipts and invoices side, an order from your site must be handled fiscally exactly like any other sale: fiscal receipt or invoice, VAT up to date. You don't have to reinvent anything — it connects to the cash register or the invoicing software you already use.
If you also sell alcohol, check the delivery rules for your area. Nobody's promising exemptions, and don't bypass the till — a clean system keeps you calm during an inspection.
What it really costs, and what you save
An ordering site has a one-time build cost and a small monthly cost for hosting and maintenance. On top of that, you only pay the card processor's fee, which is small, and possibly your own drivers or a courier service.
Compared with the platforms, where the commission is taken on every order, forever, the math shifts sharply after the first few months. The more direct orders you have, the deeper the difference tilts in your favor.
A practical trick: put a small flyer in every Glovo or platform delivery bag — "Next time order directly on our site and get a discount." The customer gets a small discount, you keep the whole margin and, more importantly, their contact details.
How we approach a project like this at MPO Web Studio
We work remotely, across the whole country, so it doesn't matter whether you're in a big city or a small town. You send us the menu and the photos, everything else is sorted online.
Before you pay anything, we build you a free demo — a pre-built ordering site with your real menu, so you can see exactly how it looks and how an order flows, not a promise on paper. If you like it, we take it live with payments, delivery zones and kitchen notifications. If you don't, you've lost nothing.
Pricing is transparent, no hidden costs and no commission on your orders — the money from customers stays yours.
If you'd like to see what it would look like for your restaurant, send us a WhatsApp message with the name of the place and we'll prepare a demo.
Frequently asked questions
Do I have to quit the delivery platforms to have orders on my site?+
No, and it's not recommended at the start. Platforms bring you new customers who don't know you yet. The idea is to run your own channel in parallel and slowly move loyal customers onto your site, where you no longer pay commission. The two channels work well together.
How long does an ordering site take to be ready?+
It depends on the size of the menu and how many delivery zones you have, but it's usually a matter of days, not months. Most of the time goes into preparing the menu, the photos and configuring delivery zones — the technical part comes together quickly.
Will customers really order from my site instead of the app?+
Yes, if it's just as easy and they have a reason. A fast site with a clear menu and simple payment, plus a small incentive (a discount for ordering directly), moves a lot of regular customers. Those who order from you often anyway prefer to skip the platform.
What happens with the fiscal receipt and VAT on online orders?+
It's treated exactly like any sale: you issue a fiscal receipt or invoice with VAT up to date. The system connects to the cash register or invoicing software you already use, so you don't change how you report. Nobody promises fiscal shortcuts.
Do I need my own drivers for delivery?+
Not necessarily. You can use your own drivers, a local courier service, or a mix. The ordering system works the same either way — it handles the order and payment, and you do delivery with whichever resource fits your costs best.
7 mistakes that drive clients away from your website
Leave your email and get the guide right here, instantly. No spam.
Want to see what your business's website could look like?
Message us on WhatsApp and we'll build you a free demo website with your business name on it. See it first, then decide — no strings attached.