Website for a craft brewery: turning your story and beers into real sales
A craft-brewery website isn't an online flyer. It's where the person who tasted your IPA at a festival finds where you are, what's on tap now, and how to order a growler. Here's what actually matters.
For a craft brewery, the most frustrating moment isn't a slow sales day — it's the day someone tasted your beer at a festival, said "that's the best IPA I've ever had," and then never found it again. Without one clear place to see what's on tap now, where to find you, and how to order at home, that enthusiasm evaporates by Monday morning. A website for a craft brewery exists precisely to catch that moment and carry it through to an order.
The rule we work by: any element standing between the person who tasted your beer and their next purchase has to go.
Why a craft brewery needs a site, not just Instagram
Instagram is great for craving — a full glass, perfect head, a fresh can or growler. But Instagram doesn't answer the questions that matter when someone actually wants to buy: "What's on tap right now?", "Do you deliver to my city?", "Can I order a mixed pack?", "Is the taproom open Saturday?". A feed isn't searchable on Google, it scrolls out of sight within a week, and it doesn't process an order.
Beer has another specificity: it's a product with a story. Craft drinkers aren't just buying alcohol, they're buying a narrative — why you started, where your hops come from, why you ferment the way you do. That story lives badly in Instagram comments and lives well on an "About" page that reads in a minute. The site is the only place you truly own — if the platform changes tomorrow, your customer list and your story stay yours.
The feature that matters most: "what's on tap now" + where to find you
If there's one thing to get right, it's this: a live beer list you update yourself, without calling anyone. Craft beer is rotating by definition — a seasonal saison, a limited stout on tap, an IPA that runs out in two weeks. A site showing "what's on tap now" with the style, ABV, IBU and a short tasting note is the difference between a customer who arrives informed and one who shrugs.
Glued to that is "where to find you": the taproom with hours and a map, plus the list of bars, shops and restaurants carrying your beer. For a small brewery, that stockist map is sometimes worth more than online sales — you send the person to the partner two km away instead of losing them.
Third piece: tours and tastings. If you host visitors at the brewery or run tasting nights, add a simple booking form — group, date, headcount. It's revenue most breweries leave on the table because they have nowhere to ask for it.
What a site that actually sells beer looks like
- The beer list up front, with a style filter (IPA, lager, sour, stout) and an "available / sold out" status. Nobody wants to learn at checkout that their favourite is gone.
- Online sales done right for alcohol. Packs and mixed sets sell better than single bottles, because they also clear a free-delivery threshold you set yourself (e.g. from a certain cart value). Add age confirmation and be clear about shelf life — for unfiltered/unpasteurised beer, freshness is the selling point, not a footnote.
- The story and the people, short and with real faces. A craft brewery with no faces looks like an industrial label.
- Reviews visible. Beer is bought on trust; a few Google reviews on display do more than ten adjectives. It helps to know how to get Google reviews without being pushy.
- Locally findable. Someone searching "craft brewery [city]" or "craft beer on tap [city]" has to find you — that's where local SEO and a complete Google Business profile with hours, photos and the right address come in.
What a craft-brewery website costs
It depends on whether you want presence and a menu, or an online shop with delivery too. Our prices, transparently:
| Package | Good for | Price |
|---|---|---|
| Landing | One page: story, what's on tap, where to find us, contact | €290–490 |
| Presentation | Full site: beers, taproom, tours/tastings, stockists, blog | €490–890 |
| Online shop | Selling packs/growlers, card payment, delivery, age check | from €690 |
| Maintenance | Beer-list updates, backups, small changes | from €29/month |
| AEO/GEO | Showing up in AI answers and "near me" searches | from €290 |
To understand what goes into each, we have a detailed guide on how much a website costs. We don't promise "number one on Google" — we promise a site you can update yourself, one that stops you from losing the enthusiastic customer from the festival.
Want to see how it'd look for your brewery? We'll build a free demo — a real page with your beers and your story, to see before you decide. Message us on wa.me/40750257140.
Frequently asked questions
Do I need an online shop or is a presentation site enough?+
It depends on your model. If you sell mostly through the taproom, bars and partner shops, a presentation site with the beer list and a stockist map is enough. If you want to ship packs and growlers to customers' homes, you need an online shop with card payment, delivery and age confirmation. Many breweries start with a presentation site and add the shop later.
Is it legal to sell beer online in Romania?+
Yes, but alcohol commerce has rules: age confirmation at checkout, correct invoicing and, depending on volume, excise obligations. We build the site with the age-check step and the invoicing structure, but the tax side (excise, permits) is settled with your accountant. We don't give tax advice, just a site prepared for it.
How do I keep the beer list current when it changes often?+
We make the menu editable by you, from a simple panel — change what's on tap, mark items "sold out", add a new release in a few minutes, without calling us. For breweries that rotate weekly, this is the single most important thing on the site, so we make it as easy as possible.
Can you integrate bookings for tours and tastings?+
Yes. We add a booking form with date, headcount and event type (brewery tour, tasting night, private group), and requests come to you by email or WhatsApp. It can link to a calendar if you have fixed slots. It's often extra revenue breweries weren't asking for anywhere.
How long does it take and what does it cost for my brewery?+
A landing page is ready in a few days (€290–490), a full presentation site in 1–2 weeks (€490–890), and an online shop starts from €690 and takes longer, depending on how many products and delivery options you have. We give a fixed price once we see your range and how you sell. Easiest: we'll build a free demo — message wa.me/40750257140.
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