Website for an occupational health clinic: how to win contracts with companies

A website for an occupational health clinic isn't aimed at patients, it's aimed at employers. The person who brings you the contract isn't the employee who shows up for a fitness-for-work assessment, it's the business owner or the HR manager who has to handle health surveillance for the entire workforce quickly and legally. We, the MPO Web Studio team in Cluj, wrote this guide for exactly that decision: how to build a website that turns a Google search into a contract for occupational health services.

The difference from an ordinary clinic is fundamental. A company with 35 employees doesn't "book an appointment with the doctor." It looks for a provider that covers a legal obligation: the pre-employment exam, the periodic medical check-up, the return-to-work exam, plus the file that has to exist when the labour inspectorate (ITM) shows up. If your website clearly answers "do you issue fitness-for-work certificates for my employees, how fast, and how do we sign the contract," the person calls you. If not, they close the tab and call the next clinic.

What an employer is really looking for on your website

An employer doesn't judge a clinic by a photo of a stethoscope. They judge it by how predictable and compliant you seem. The website needs to put front and center, without heavy medical jargon, exactly the things that solve their problem:

• Services in plain business terms: pre-employment exam, periodic check-up, return-to-work exam, exam when changing jobs, special surveillance (work at height, hazardous substances, noise, screen work, night shifts).
• How the contract works for occupational health services, and the fact that you handle the risk-factor identification form and the documentation required by law.
• Schedules by occupation — an employer wants to know that you keep track of when certificates expire and notify them, so they're never caught out during an inspection.
• Logistics: do employees come to the clinic or do you travel to the company's site for large groups, how long it takes to issue the certificate, how the company receives the documents.
• Area covered — Cluj-Napoca, the metropolitan area or the whole county.

These are B2B selling points, not decorative details. A generic polyclinic website doesn't put them up front, and that's where the difference lies between a clinic that gets enquiries and one that just "has a website too."

Which pages you actually need

You don't need 30 pages. You need the handful that take a business owner from "I'm searching" to "I've sent you the list of employees."

• Home page — in one sentence you say what you do and for whom (companies in Cluj and the surrounding area), with a visible phone number and a clear request-a-quote button.
• Services for companies — the list above, explained in the employer's language.
• How we work / The contract — the steps from the first enquiry to signed certificates and the handover of documents. This is where you earn trust.
• About the clinic — the occupational health physician, the operating licence, the experience. Real, no embellishment.
• Contact — a short form that asks how many employees and what line of business the company is in, plus address, map and opening hours.

It's precisely that form asking for the number of employees and the business activity code that gives you automatic pre-qualification: it separates a serious company from someone who just wants a single certificate. That's worth more than any animation.

How much it costs and how long it takes

For an occupational health clinic we usually recommend a clean brochure-style website with the pages above. Here are our benchmarks:

Maintenance (hosting, updates, small changes) starts from 29 €/month, so the website doesn't "grow old" on its own. You don't need an online shop in this niche — you sell contract-based services, not products. If you want to understand how the cost is built up, you'll find the details in our guide on how much a website costs.

As for timing, a brochure website usually takes 2–3 weeks, depending on how quickly we receive the texts, the list of services and the licences. We handle the whole process, from design to launch, and we're a team based in Cluj, so we can also work face to face if you prefer.

How it helps you get found

An employer most often searches for "occupational health" plus the city. Here we work on two fronts. The first is local SEO, so you show up on Google and on the map when someone in your area looks for a provider — more on that in the guide on local SEO. The second is optimisation for AI assistants (ChatGPT, Google AI Overviews), which more readily recommend a website with clear questions and answers; we write about that in the article on what AEO/GEO is.

We won't promise you the number-one spot on Google — no serious provider can guarantee a position. What we promise is a website built correctly, with the right message for employers, so you have a real chance of being chosen by the companies in your area.

If you'd like to see concretely how it would look, write to us and we'll prepare a free model website with your clinic's name on it, before you pay anything. You take a look at it, see whether you like the tone and the structure, and then decide with full clarity.