Website for a solar thermal company: how to turn browsers into quote requests

For a solar thermal company, the most expensive thing isn't the stock in the warehouse — it's the customer who calls, asks for "a price", gets a number thrown at them over the phone, and moves on to the next installer. A website for a solar thermal company exists precisely to stop that leak: to turn "how much does it cost?" into a proper sizing request, with an address, the number of people in the house, and the type of existing boiler. The rule we work by: anything standing between a visitor and a complete quote request must be removed.

Solar thermal panels aren't sold as an object, but as 15 years of hot-water savings. The customer isn't buying vacuum tubes — they're buying hot showers all summer without firing up the boiler. The site has to speak exactly that language: savings, correct sizing, clean installation, maintenance, and financing. The rest is decoration.

Why a solar thermal company needs a site, not just a Facebook page

On Facebook, a customer searching for "solar hot water panels Cluj" only finds you by chance. On Google, they actively look for you, wallet open. The difference is huge: on social media you wait for people to pass by; on a site, the people who already have the need come to you.

A heating-installation company has a long sales cycle. The person reads in the evening, compares three firms, talks it over with their spouse, requests three quotes. A social media profile vanishes from the feed in 20 minutes. A site sits there at 10:30 PM when the customer finally decides to fill in the form. On top of that, an installation is a several-thousand-euro trust decision: nobody hands money to a firm with nowhere to show its work, warranty, and installer certifications.

If you want to show up when someone in your area searches for an installer, you need local SEO and a Google Business Profile linked to your site.

The feature that matters most: the sizing calculator

If you put one single thing on the site, make it a mini sizing configurator. Not a fixed price, but a few simple questions: how many people live in the house, how many liters of hot water they use daily, what heating source they have now (gas boiler, electric, wood), and whether they want only hot water or heating support too.

Why it works: as a general sizing rule of thumb, hot-water consumption and the number of tubes needed are estimated roughly from the number of people in the house and their usage habits — the exact figures always depend on on-site sizing and the panel manufacturer's specifications. When the customer sees their own indicative estimate — for example the tank type and number of tubes suited to a family of four — the sale is half made, and you get a qualified lead, not a browser. How much of the hot-water need the system covers varies with the system, orientation, location, and season: in summer it can cover most of the need, in winter a smaller share, with the boiler topping up the rest. Say exactly that on the site, and point to the manufacturer's data for concrete figures. Honesty sells better than promising you'll "never pay for gas again".

Next to the calculator, add the real financing: Romania's Casa Verde program (run by the Environment Fund Administration — AFM, afm.ro) may subsidize the installation of solar panels, and you can handle the paperwork. Be careful, though: eligibility, funding sessions, and the equipment types covered change from one session to the next, so always verify the current conditions on the official AFM source before promising anything. A "See if you qualify for the subsidy" button, linking to the official conditions, converts better than ten roof photos.

What a converting site looks like for this niche

The structure that works, in order:

1. Hero with a concrete promise — "Hot water from the sun, installed in 1 day. See how much you save." Button to the calculator.

2. The sizing calculator — as high up as possible, not buried.

3. How the installation goes — 4 steps: technical visit → sizing → one-day install → commissioning. Kills the fear of "how much will they tear up my roof".

4. Maintenance — say it clearly: annual check, antifreeze (glycol) control, pressure check. Customers fear systems they can't maintain. A maintenance plan is also recurring income for you.

5. Real work — before/after photos of roofs installed in your area, with the town named. A customer from Cluj-Napoca trusts an install from Cluj-Napoca.

6. Warranties and certifications — panel warranty years, installation warranty, authorized installers.

7. Short form — address, number of people, phone. Three fields, not ten.

Reviews make the difference on a several-thousand-euro investment. See how to get Google reviews and place them visibly next to the form.

How much a website for a solar thermal company costs

Our prices, transparently:

Full details on what drives the price are in our guide on how much a website costs. For most heating-installation firms, a presentation site with a sizing calculator is the right choice.

Want to see what your site would look like before paying anything? We'll make you a free demo. Write to us on WhatsApp: wa.me/40750257140.