Website for a heat pump company: turning curiosity into quote requests

For a heat pump company, the most expensive thing isn't the stock in the warehouse — it's the client who requested three quotes, spent a week reading about COP and sizing, and finally signed with the competitor who answered his questions before he even called. A heat pump company website exists for exactly that moment: someone sitting up at night, gas bill in hand, wondering whether switching to a heat pump is worth it. If your site clearly answers "how much does it cost, how much do I save, who installs it," you've won the quote request before he opens a second tab. The rule we work by: anything standing between the visitor and a complete quote request must be removed, and every technical fear must be defused on the page, not on the phone.

Why a heat pump company needs a website, not just Facebook

A heat pump is a 10–15 year purchase, with a slow decision and a lot of research. On a Facebook page, people see nice installation photos, but not what they're actually after: a concrete savings example, a list of steps, an answer to "does it work at -15°C?". Posts vanish from the feed within 48 hours; a website stays indexed and gets found exactly when someone types "air-to-water heat pump price [city]." A website also gives you control over the heavy proof that convinces on a purchase worth tens of thousands: case studies with before/after bills, installer certifications, written warranties, an AFM financing section. None of that fits in a caption. Social media brings attention; the website turns it into a quote request. For context on the price of the site itself, see how much a website costs.

The feature that matters most: the sizing and savings calculator

If you keep one thing from this article, keep this: for heat pumps, the element that brings qualified quote requests is a simple sizing and savings calculator, not the photo gallery. The visitor enters a few things they know — home area (sqm), heating type (underfloor vs. radiators), current source (gas, wood, electricity), and their area/city — and you show them an indicative range: what pump power (kW) they'd need, an estimated annual saving versus gas, and a from–to price. Don't promise exact figures; give an honest range, marked "estimate, confirmed after an on-site assessment." Such a calculator does three things: it filters the curious from the buyers, it shows you understand sizing (the client's #1 fear is an undersized pump running on electric backup all winter), and it delivers a pre-qualified lead with area and heating type already filled in. Concretely: a form asking only for "name and phone" brings cold leads; a calculator that ends with "send me the quote based on this data" brings people who already know what they want.

What a site that converts visitors into requests looks like

A heat pump site that converts follows a clear structure built on the client's real fears:

• Hero with a concrete promise: not "efficient heating solutions," but "a heat pump installed correctly, sized for your home — not one that's too small." Below it, the calculator or a button to it.
• Savings, explained honestly: a section that lays out the COP/SCOP logic without hype. Standard COP is measured at A7/W35 (7°C outside, 35°C flow), and with underfloor heating at low flow temperatures efficiency is highest; with classic radiators, SCOP drops. Say it exactly like that — the informed client buys from whoever doesn't mislead them.
• Sizing and installation: clear steps — on-site assessment, heat-load calculation, choosing air-to-water vs. ground-to-water, installation by a certified team, commissioning. This is where you show you don't just sell the box, but the correct install.
• Proof: 3–4 real case studies, with house type, old source, chosen pump, and observed saving. Google reviews shown on the page — see how to get Google reviews and what a Google Business Profile is to bring them in.
• AFM Casa Verde financing: a dedicated section that briefly explains the program and, more importantly, offers "we help you with the paperwork." This is often the difference between comparing prices and choosing you.
• Maintenance: an annual maintenance contract shown clearly turns a one-off sale into a relationship. Include it as a visible offer, not a post-install surprise.
• Constant CTA: the same "Request a quote" button on every section, plus WhatsApp for quick questions.

If you work in a specific area, city-level optimization matters — a chapter on local SEO shows how to appear when someone searches for installers in your area.

How much a heat pump company website costs

The prices below are exact and without surprises. The choice depends on how much you want the site to do the selling for you.

For most heat pump companies we recommend a presentation site with a calculator — it covers savings, sizing, installation, and AFM financing in a flow that leads to the quote request.

Want to see how it would look for your company?

We make you a free demo — a first version of your page, with copy and structure built for the heat pump niche, so you can see it before you decide. Message us on WhatsApp at wa.me/40750257140 and we'll send the demo.