A website for your drywall company: turning finished walls into new clients

If you install drywall walls and ceilings, you already know that the best advertising is clean work: a perfectly straight suspended ceiling, soundproofing you can actually feel, a wall corner with no cracks after the first winter. The problem is that the person searching right now for a tradesperson in Cluj or Cluj-Napoca can't see your work. They look for you on Google and Facebook, and if they don't find you, they call the next name on the list. That's where a website for a drywall / plasterboard company comes in: it's the place where your portfolio works around the clock, even when you're up on the scaffolding with your hands full of joint compound.

We, the MPO Web Studio team, work often with construction and interior fit-out companies in the Cluj area, and we've seen the same pattern over and over: excellent installers who lose jobs not because their work is poor, but because they have nowhere to show it and no way to answer the question that really matters, fast: "how much will it cost me per square metre?". Let us show you exactly how to fix that.

Why a drywall company sells differently online

Drywall isn't sold like a product off the shelf. The client isn't buying boards and profiles, they're buying the result hidden inside the wall: the quiet between the bedroom and the living room, a coffered ceiling that makes the room feel taller, an LED-lit niche where a crookedly mounted TV used to hang. All of this is invisible in a photo until you put it side by side, before and after.

That's why a drywall website needs to be built around two things that other trades don't have quite as sharply:

• Visual proof — a before/after gallery of coffered ceilings, partition walls, plasterboard shelving and niches, radiator covers, cut-outs for spotlights
• An answer to the price question — a section that simply explains why there's no single price per square metre and what changes the calculation (height, double boarding, insulation included or not, cut-outs for utilities)

A client who sees these two things picks up the phone already decided. One who doesn't asks "how much does it cost?" on Facebook, gets ten replies and chooses on price, not on quality.

The per-sqm pricing section that filters your phone calls

The biggest headache for a drywall company is the phone ringing about a job that's too small, too far away, or with a budget that just doesn't fit. You don't have to display fixed prices on your website, but if you explain how the calculation works, you attract serious enquiries and avoid conversations that go nowhere.

Here's a simple way to structure it, as an example:

Beyond the table, a short form where the client leaves a photo from the site and the approximate square metres helps enormously. From the office, you can see what it's about and give a ballpark price without driving out for nothing. For your trade, that means fewer wasted trips and more quotes sent.

How a website helps you get found in your area

A client in Cluj-Napoca isn't searching for "the best drywall company in Romania", they're searching for "drywall installation Cluj-Napoca" or "coffered ceiling Cluj". A website tied correctly to your town and to Google Maps puts you into exactly these proximity searches. We won't promise you the number one spot, and nobody serious should, but without a website that clearly states where you work, you're not even in the running.

We've written at length about how local businesses show up in nearby searches in our guide to local SEO. And if you want to be read correctly by the AI assistants that recommend tradespeople too, not just by Google, see what AEO/GEO is — it's a new chapter that matters more and more.

How much a website for a drywall company costs

We're straight with you, no surprises. The price depends on how much you want your website to do:

• Landing page (one page) — 290–490 €. Good if you want a quick presence with your services, a few portfolio photos and a contact button.
• Presentation website — 490–890 €. Separate pages: home, services, portfolio, about, contact. The most requested option in your niche.
• Larger website, 7+ pages — 890–1,500 €. A dedicated page for each service, a blog, a list of areas covered.
• Online shop — from 690 €, if you also sell materials or accessories.
• Maintenance — from 29 €/month, to keep the website fast, secure and up to date.

We've broken down each package in the article on how much a website costs, so you can see exactly what's included in each one.

How we work, step by step

We don't make you write any text or get to grips with the technical side. You give us the photos of your jobs and the services you offer, and we handle the rest:

• We talk for 15–20 minutes about your company and the kind of jobs you want to attract
• Together we pick the best before/after photos and make them shine
• We write the copy in plain language, no construction-site jargon
• We build the website to look flawless on phone and on desktop
• We connect it to Google and Google Maps for your town

If you'd like to see exactly how it would look, we'll make you a free sample website with your company's name on it — a demo page, no strings attached, so you can decide whether it's worth it. Just tell us your company name and what drywall work you do, and you'll see the rest with your own eyes.