Website and online shop for tyres and rims: how to sell by size, season and fitting
An online tyre shop is won or lost in a single field: the size. Here is how we build a site that lets the customer find exactly 205/55 R16 for their car, shows real stock, and moves them from search to a fitting booking.
For a tyre shop, the customer isn't looking for "a good tyre". They're looking for 205/55 R16 91V for a 2015 Golf, they're looking on a Thursday evening after work, and if three clicks don't get them to the right list, they leave for the next Google result. A website for a tyre shop doesn't sell rubber — it sells the certainty that they found exactly what fits their car: in stock, at a final price, with fitting booked. The rule we work by: every second of hesitation at the size-search field is a customer lost to a competitor who made that field simpler.
Why a tyre shop needs a website, not just a Facebook page
A social page is fine for showing a clean install or a seasonal promo. But nobody buys four tyres worth 1,400 lei from a comment. Tyres are a technical purchase: the customer needs to filter by exact size, compare two models, see the EU label (wet grip, noise, fuel economy) and know whether you have it in stock now, not in ten days. None of that works in a feed that vanishes in 24 hours.
There's another concrete reason: search. Whoever types "winter tyres 195/65 R15 Cluj" isn't on Facebook, they're on Google. Without a site indexed for those size-plus-city combinations, you simply don't exist for exactly the people who wanted to buy today. This is where seo-local comes in: a site optimised for your city puts you in front of people searching for tyres and fitting in your area, not across the whole country.
The feature that matters most: search by size and by car
If you get one thing right, make it the search. A tyre customer arrives with one of two facts: either they know the size on the sidewall of their current tyre (205/55 R16), or they only know the car (Dacia Duster 2019). A good shop accepts both:
- Search by size, with three clear fields: width, aspect ratio, diameter — plus, optionally, load and speed index. No jargon, with examples under the field.
- Search by car (make, model, year, engine), which automatically translates into the approved sizes. Many customers can't read a sidewall; this removes their fear of buying the wrong thing.
- Season filters: summer, winter, all-season. Not just a label, but a filter that instantly reshapes the list.
A point worth putting on the site to earn trust: since 2022, Romanian law no longer imposes a fixed calendar date for winter tyres — the obligation is tied to the state of the road (snow, ice, sleet), not to November 1st (according to clarifications from RAR / the Romanian Auto Register). A short, accurate guide on this brings you customers from search and positions you as a serious seller, not one scaring people with invented fines.
What a tyre site that actually sells looks like
A shop that converts doesn't stop at displaying the product. It has the following, built for the tyre niche:
- Real stock, in plain view. "In stock — delivery 24-48h" converts. "Check availability" drives people away. If you work from supplier stock, state the honest lead time.
- Final price, with fitting as an option. The customer wants to know up front whether 4 x 350 lei includes fitting, balancing and valves. A simple "with fitting / without fitting" configurator kills the clarification phone calls.
- Book a fitting slot straight from the product page. This is the real difference: many sell tyres, few tie the purchase to a service booking. A calendar with daily slots saves you from phone chaos at peak season.
- Tyre hotel service, clearly presented. Seasonal storage is a nice recurring income and a loyalty hook. A page explaining the per-season price and how drop-off/pick-up works turns a one-off buyer into someone who returns twice a year.
- Rims and full wheel packages. Whoever searches for rims often also needs tyres — "rim + fitted and balanced tyre" packages raise cart value.
- EU labels and reviews. The technical customer wants data; the uncertain one wants proof that others were happy. Reviews matter enormously — see cum-obtii-recenzii-google and why you need a well-kept ce-este-google-business-profile for your service.
What it costs and what you choose
| What you need | Right package | Price |
|---|---|---|
| Simple presence: service + fitting + tyre hotel, booking form | Landing | €290–490 |
| Full site with catalogue, services, season and city pages | Presentation | €490–890 |
| Online shop with search by size/car, stock, cart, payment | Shop | from €690 |
| Updates, stock, season, small changes month to month | Maintenance | from €29/month |
| Optimisation for search and for AI answers (AEO/GEO) | AEO/GEO | from €290 |
For how these costs break down and what's included in each, we have a detailed guide: cat-costa-un-site-web.
We're a team in Cluj-Napoca, working 100% remote across Romania. If you want to see concretely how search-by-size and fitting booking would look for your shop, we'll build you a free demo on your niche. Message us on WhatsApp at wa.me/40750257140 and we'll show you, no strings attached.
Frequently asked questions
Can the customer search for tyres by their car model, not just by size?+
Yes, and it's best to have both. We add a search field by size (width, aspect ratio, diameter) and one by car (make, model, year, engine), which automatically translates into the approved sizes. Many drivers can't read the sidewall, and search-by-car removes their fear of buying the wrong thing.
Can the fitting be booked directly from the site?+
Yes. We add a calendar with daily slots tied to the product page or the cart, so the customer buys the tyres and books their fitting time in the same flow. At peak season this saves your team from phone calls and double bookings.
How do I show real stock when I work from supplier stock?+
We display two clear states: "in stock — delivery 24-48h" for what you have physically, and an honest lead time (for example "available in 3-5 days from supplier") for the rest. Honesty here converts better than a vague "check availability", which drives the customer away.
Can I also sell the tyre hotel service on the site?+
Yes, and it's one of the most profitable pages. We build a section explaining the per-season price, how drop-off and pick-up work, and how to reserve a slot. Seasonal storage brings recurring income and helps you get the customer back twice a year.
Do I need a full online shop or is a presentation site enough?+
It depends on the model. If you want to sell and collect payment online, you need the Shop package (from €690) with search by size, cart and payment. If you only want to attract customers for fitting and tyre hotel, a Landing (€290–490) or Presentation (€490–890) is enough. We'll build you a free demo so you can see the difference for your case.
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