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June 15, 2026·6 min read

Gym website: memberships, schedule, and new members

What a gym website needs in order to bring in new members: memberships with prices, a class schedule, trainers, a trial session, and a sign-up form.

A gym website doesn't have to be complicated. It needs to quickly answer the three questions everyone who wants to join asks themselves: how much does it cost, when can I come, and how do I book. If your pages make this clear, you get sign-up requests. If they don't, the person heads off to Instagram and then to the competition.

Below, we'll show you exactly what goes into a website that actually brings in new members, without the marketing jargon nobody uses.

Memberships and prices, out in the open

A gym's biggest fear is putting its prices on display. We understand why, but people looking for a gym want to know within a few seconds whether it fits their budget. When you hide the price, you don't come across as more expensive, you come across as hard to reach.

A good gym website lays out the memberships clearly, in a simple table:

MembershipPrice / monthWhat's included
Open gym accessfrom X leiStrength and cardio area
Full (gym + classes)from X leiUnlimited access to all classes
Studentfrom X leiDaytime access

You fill in the real figures. The point is for visitors to find everything on a single page, rather than sending a message just to learn a price.

A class schedule that's easy to keep updated

If you run classes — spinning, CrossFit, yoga, group workouts — the schedule is one of the most visited pages. People check it from their phone on a Tuesday evening to see whether they can make tomorrow's class.

We build you a schedule you can edit yourself, without calling us every time you change a time slot. It has to be clear on a phone, because that's where most people will be looking.

Trainers, because people come for people

In a gym, the trainers make all the difference. A short section for each trainer — a good photo, their specialty, a few lines about their experience — builds trust before the person even walks through the door. For anyone after personal training, this is exactly what convinces them to ask about a session.

The trial session and the sign-up form

This is where clients are won. A visible "Book a trial session" button on every page, plus a simple sign-up form, turns a visitor into a lead.

Ask only for what you need: name, phone number, which membership they're interested in. The fewer the fields, the more people fill it in. The request lands straight in your email or on WhatsApp, so you can call while they're still interested.

If you want online time-slot booking for classes or personal training, that can be added too — but most of the time a good form and a clearly displayed phone number do the job to start with.

How much a website like this costs

It depends on how big the gym is and what you want to include. As a reference point, here's what we charge:

  • A presentation website (memberships, schedule, trainers, form): from 490 €
  • A landing page for a campaign or a new-year offer: 290–490 €
  • A larger presentation website, with more pages and sections: 490–890 €
  • Maintenance (updates, schedule changes, support): from 29 €/month

No hidden costs, and we won't leave you with the website unpublished.

A clear, fast website is the foundation for promoting the gym. On top of it you then build the ads, the posts, and the referrals — all of them sending people to a place where they can sign up easily.

See what it could look like

The easiest thing is to see it with your own eyes. See a sample website designed for a gym: memberships, schedule, trainers, and a sign-up form, exactly as described above.

If you like the direction, let's talk. We'll put together a free quote with no strings attached: you tell us how many classes you run, how many trainers you have, and what memberships you offer, and we'll send you a clear proposal with a price and a timeline. Write to us or give us a call, and we'll start from what you already have.

Frequently asked questions

How much does a gym website cost?+

With us, a presentation website with memberships, schedule, trainers, and a sign-up form starts from 490 €. A landing page for a campaign costs 290–490 €, and a larger website with more pages runs 490–890 €. Maintenance (schedule changes, updates, support) starts from 29 €/month. The final price depends on the size of the gym and what you want to include, and you get the quote before we begin.

What does a gym website absolutely need to have?+

Four essential things: memberships with prices out in the open, a class schedule (easy to update and clear on a phone), a section for the trainers, and a clear trial-session button plus a sign-up form. These answer the questions every potential member asks themselves: how much does it cost, when can I come, and how do I book.

Can I have online booking or reservations for classes?+

Yes. Online time-slot booking can be added for classes or for personal training. For many gyms, though, a simple sign-up form plus a clearly displayed phone number works very well to start with. We'll discuss what suits your gym, and you won't pay for features you don't need.

How long does it take for the website to be ready?+

For a standard gym presentation website, the timeline is usually short once we have the text and photos. We'll give you the exact deadline in the quote, depending on how many pages and sections you want. We work in stages, so you see the result as it progresses, not just at the end.

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