How much does a company presentation video cost

In Romania, a company presentation video costs anywhere from almost nothing (you film it yourself on your phone) to €3,000–6,000 for a full professional production. Most small and mid-sized businesses land in the €400–1,500 range for a semi-professional 60–90-second video — good enough for a website, Google Business and social media. The price isn't set by "length" but by how many people and how many days of work go into it.

We're the MPO Web Studio team from Cluj-Napoca, in Cluj-Napoca, and we're not a video production house — we build websites. But clients keep asking whether a video is worth it and how much they should pay, so here's the honest answer, without nudging you toward the expensive option.

The three tiers and what you get at each

Think of video as three steps, not a single price. Each step solves a different problem.

The price jump between tiers isn't vanity. At the phone tier you pay for zero outside labour. At semi-pro you pay for one filming day plus one edit day — roughly 8–12 person-hours. At professional you pay for a crew of 3–6 people, plus pre-production (script, storyboard) and serious post-production (color grading, sound design) — 5–15 days of combined work.

What actually drives the price

To read an offer properly, look at these variables, not the number of seconds:

• Number of filming days. An extra day can mean +€300–800. Multiple locations eat time in travel and setup.
• How many people are on the crew. A lone operator is cheap. Operator + sound + director + lighting means four day-rates.
• Script and voiceover. Copy written by a professional and a pro narrator adds €150–500, but it's the difference between "amateur" and "credible".
• Animated graphics and subtitles. Animated logo, titles, on-screen stats — all add edit time.
• Drone, actors, makeup, props. Each is a separate line item. Drone alone: €150–400 per shoot.
• How many revisions are included. "Two rounds" is normal; "unlimited" doesn't exist at a low price.

Always ask what's included and what's extra. A €500 offer with no subtitles and a single revision round can end up costlier than an €800 all-in one.

Is it worth it? How to calculate honest ROI

A video won't guarantee sales — anyone who promises that is lying. What a good video does is shorten the distance between "I found this company" and "I trust them". On your contact page or your presentation page, 30 seconds where someone sees your face, your workshop, your team are worth more than three paragraphs of text.

The simple math: if a new client is worth, say, €500 and an €800 video helps you win two extra clients in a year, it's paid for itself twice over. At a salon or clinic where a loyal client is worth hundreds of euros a year, the threshold is even lower. For an online shop, a good product video can cut returns, because people know exactly what they're buying.

Where it's NOT worth spending big: if you don't yet have a site or a page to put the video on, fix the foundation first. A professional video on a Facebook page that vanishes in the feed is like an expensive shop window bolted to a fence. See also how much a website costs so you spend in the right order.

Cheap alternatives that actually work

On a tight budget, don't jump straight to the thousand-euro production. The smart order is this:

• Your phone + natural light. A phone from the last three years shoots 4K. Film next to a window, put it on a €10 tripod, talk naturally for 40 seconds. Edit for free in CapCut. It costs a weekend, not a salary.
• A film student or local freelancer. €150–400 for a half day. Search Cluj Facebook groups or classifieds. Check their portfolio first.
• A slideshow of good photos + voiceover. If you have professional photos of products or work, a photo edit with text and music is honest and cheap (under €200). It's not a "company film", but it convinces.
• Just the phone, but filmed often. Three short natural clips a month beat one polished video made once every two years. Consistency on social beats perfection.

Our rule: better an authentic phone-shot video showing real people than a hollow corporate clip that could belong to anyone.

What we actually recommend

For most small Romanian businesses in 2026, the right path is: first a clean site or presentation page (with us, Landing €290–490, Presentation €490–890), then a semi-pro €400–1,500 video placed visibly on the homepage. Save the thousand-euro production for when you already have steady traffic and want to scale nationally.

We don't make video, but we build the site where your video actually brings in clients — and we'll tell you honestly what's worth it and what isn't. Want a free, no-obligation demo of your page? Message us on WhatsApp at wa.me/40750257140 and we'll show you how it would look.