What Your Website Must Say to Be Legal in Romania: Company Details, ANPC, Terms and Cookies in Plain Language

The fine from ANPC (Romania's consumer protection authority) doesn't show up because you sell badly. It shows up because of one line missing from your footer. You have a site that looks good, products load fast, but during an online check the inspector looks at something else: does it say anywhere who you are, how someone finds you, and where they complain if they're unhappy? If it doesn't, the rest doesn't matter.

The good news: the list of obligations is short and, once set up, you don't touch it again. I've written it as a checklist, not a lawyer's essay. We're not talking about GDPR here (that's a separate conversation) — we're talking about everything else that keeps a website legal in Romania.

1. Company identification details — the footer line that saves you

Anyone buying from you must know, without digging, who they're doing business with. This sits most simply in the footer (the strip that appears on every page) or on a clear Contact page. It must include:

• The full company name, exactly as registered at the Trade Register (e.g. "MPO Web Studio SRL", not just the brand name)
• The Trade Register registration number (e.g. J12/1234/2025)
• The unique registration code (CUI/CIF)
• The registered office — county, town, street, number
• Contact details that actually work: email and phone

If you're a sole trader (PFA/II), the same rules, adapted: full name, tax code, and address. The rule we work by: if an upset customer can't find out who you are in 10 seconds, you have a problem before ANPC ever appears.

2. The ANPC / SAL pictogram — what recently changed

Many people have outdated information here, so read carefully. For years, any commercial site in Romania had to display two icons: SAL (alternative dispute resolution, via ANPC) and SOL (the European online dispute resolution platform).

The European SOL platform has been shut down — under Regulation (EU) 2024/3228, references to SOL were removed and filing complaints on that platform stopped in 2025. In other words: the old link to the European Commission's SOL platform no longer belongs on your site. If it's still there, it's dead code that looks sloppy.

What remains mandatory, according to ANPC:

• The SAL pictogram, shown on the homepage, in the menu bar, at a size of 250×50 pixels
• The pictogram must contain a direct link to the national platform at reclamatiisal.anpc.ro
• The updated model can be downloaded free from the ANPC site (anpc.ro)

So, if you're building a site now: add the correct SAL pictogram, linked to reclamatiisal.anpc.ro, and drop the old SOL. Simple.

3. Terms and Conditions — the contract nobody reads but everybody invokes

The Terms and Conditions page is the contract between you and the visitor. It's not filler copied from another site — if a dispute arises, that's exactly where everyone looks. A decent set covers:

• Who you are (the same identification details) and what you sell
• Prices, VAT, delivery costs, payment methods
• The 14-day right of withdrawal for online purchases (a legal obligation toward consumers) and how returns work
• Warranty and what you do with faulty products
• How complaints are handled (this is where you point to SAL)

A simple presentation site with no direct sales needs less — but it still needs the company details and, if it collects leads through a form, a note about how the data is processed.

4. Cookie policy and the banner — not just a window that pops up

If the site uses cookies that aren't strictly necessary (Google Analytics, the Facebook pixel, maps, embedded video), you need:

• A consent banner that asks before activating those cookies — not one that merely announces "we use cookies, ok?"
• A real option to refuse, not just to accept
• A Cookie Policy page explaining which cookies you use and why

The detail most people miss: if the banner appears but the scripts load anyway from the first second, the banner is decorative, not compliant.

What it costs to put things in order (and who does it)

Many of these you can do yourself in an afternoon. The catch is that "an afternoon" becomes three evenings lost hunting for templates on forums. When we build a site, basic compliance is included from the start — we don't sell it as an add-on.

For a store, where the legal stakes are highest (withdrawal, SAL, detailed T&C), the difference between "looks good" and "passes a check" is exactly the work we do.

If you want more context, we also have why I need a website and how much a website costs.

The 60-second checklist

Open your site right now and check:

• Does the footer show the company name, tax code, Trade Register number and registered office?
• Do I have the SAL pictogram linking to reclamatiisal.anpc.ro (and have I removed SOL)?
• Do I have a real Terms and Conditions page, matched to what I do?
• Do I have a cookie policy and a banner that asks before, not after?
• Do my contact details actually work?

If you ticked everything — respect, you're in the minority. If not, it's an hour of work, not a drama.

Let's check your site

We'll build you a free demo version of your site, with the compliance part handled from the start — a correct footer, the SAL pictogram with the new link, a Terms structure and cookies. You see it live, then you decide. Message us on WhatsApp: wa.me/40750257140.